SAMMELO
SAMMELO
SAMMELO
Branding
Branding
Branding
Sammelo
Coffee
Sammelo
Coffee
Sammelo
Coffee
Client
Client
Client
Turkey
—Dubai
Turkey
—Dubai
Istanbul
—Turkey
Location
Location
Location
2023
April
2023
April
2023
April
Date
Date
Date
Brand Analysis
& Strategy
Brand Analysis
& Strategy
A\V Architectural
Installation
—Projection Mapping
Service
Service
Service
Sammelo is a coffee shop chain in Turkey. The brand was established in 2023 and has expanded to three stores within a year and a half (2 of them are under the construction). It has also signed agreements for four new franchises, including one in Dubai, UAE.
The success of the brand has been greatly influenced by the branding analyses and designs we created for it.
Sammelo is a coffee shop chain in Turkey. The brand was established in 2023 and has expanded to three stores within a year and a half (2 of them are under the construction). It has also signed agreements for four new franchises, including one in Dubai, UAE.
The success of the brand has been greatly influenced by the branding analyses and designs we created for it.
Sammelo is a coffee shop chain in Turkey. The brand was established in 2023 and has expanded to three stores within a year and a half (2 of them are under the construction). It has also signed agreements for four new franchises, including one in Dubai, UAE.
The success of the brand has been greatly influenced by the branding analyses and designs we created for it.
SAMMELO
SAMMELO
SAMMELO
BRANDING PROCESS
In this phase, we brought the project to life using the 4D design methodology.
In this phase, we brought the project to life using the 4D design methodology.
First, we conducted research for two months to understand the area and the potential customers.
First, we conducted research for two months to understand the area and the potential customers.
First, we conducted research for two months to understand the area and the potential customers.
Then, we defined the personas and site conditions to develop the brand.
Then, we defined the personas and site conditions to develop the brand.
Then, we defined the personas and site conditions to develop the brand.
We started crafting the brand's identity in alignment with the personas and insights established in the previous stage.
We started crafting the brand's identity in alignment with the personas and insights established in the previous stage.
We started crafting the brand's identity in alignment with the personas and insights established in the previous stage.
At the last stage, all components were refined and completed according to the feedback and improvements.
At the last stage, all components were refined and completed according to the feedback and improvements.
At the last stage, all components were refined and completed according to the feedback and improvements.
BRAND IDENTITY
Name
sammelo.
sammelo.
"Sammelo," derived from the German word "Sammel," which means "collective" or "whole,"
carries the meaning of collection or gathering.
The name of the brand draws inspiration from the key concepts it embraces: "gathering",
"sincerity", "happiness" and "togetherness".
Our main focus is to make these concepts felt by customers within the brand experience.
"Sammelo," derived from the German word "Sammel," which means "collective" or "whole,"
carries the meaning of collection or gathering.
The name of the brand draws inspiration from the key concepts it embraces: "gathering",
"sincerity", "happiness" and "togetherness".
Our main focus is to make these concepts felt by customers within the brand experience.
"Sammelo," derived from the German word "Sammel," which means "collective" or "whole,"
carries the meaning of collection or gathering.
The name of the brand draws inspiration from the key concepts it embraces: "gathering",
"sincerity", "happiness" and "togetherness".
Our main focus is to make these concepts felt by customers within the brand experience.
Logo Structure
Logo Structure
Elements
Tubleweed
#D9AB8B
Tubleweed
#D9AB8B
Tubleweed
#D9AB8B
Flesh
#FEE5D6
Flesh
#FEE5D6
Flesh
#FEE5D6
Gold Fusion
#FEE5D6
Gold Fusion
#FEE5D6
Gold Fusion
#FEE5D6
MagilioRegular
ABCDEFGHIJKLMNOPRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890
MagilioRegular
ABCDEFGHIJKLMNOPRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890
MagilioRegular
ABCDEFGHIJKLMNOPRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890
Philosopher Regular
ABCDEFGHIJKLMNOPRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890
Philosopher Regular
ABCDEFGHIJKLMNOPRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890
Philosopher Regular
ABCDEFGHIJKLMNOPRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890
Photography Mood
let’s bring your vision to life, email us at ey@eyarch.com
© 2024 eyarch all rights reserved
let’s bring your vision to life, email us at ey@eyarch.com
© 2024 eyarch all rights reserved
let’s bring your vision to life, email us at ey@eyarch.com
© 2024 eyarch all rights reserved